Risky Business (what is your company doing ? )

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Risky Business without Business Mobile and Cellular solutions (what is your company doing ? )

The smartphone industry will continue to evolve. Your smartphone is now like a computer in your pocket and only 1 percent of what it does is making or receiving calls.  It has already produced mobile/smartphone platforms, innovative ways to transmit mobile video, services that leverage phone locations, and services that allow customers to interact in multiple ways.

 It has also devised ways to enable a customer to scan a product and ways that companies can create additional digital value associated with that product.
Mobile/ smartphone  payment systems will also evolve, as customers have already
proven themselves comfortable with making mobile purchases, using  apps stores and the new mobile banking payment systems.  Large and small companies will now need to figure out how to construct new models of mobile that incorporate on-the-go, pay-from-your-phone features.


Get Smart: Involve and talk to your on-the-go customers by using the specialist in business mobile and cellular solutions for both small and large corporations.

An innovative integrated business communications company called "Cellular Solutions" specializes in business mobile and cellular solutions for both small  and large corporations. Cellular Solutions has got the ability to evaluate your complete communications estate, then look not only to take the pain of management away, but also deliver fantastic savings for you, by integrating your business communications requirements. http://www.cellular-solutions.co.uk


If your company or agency has done recent customer research to understand buyers behavior on smartphones , review this information to see if you can incorporate it with your smartphone marketing plan and business communication .

Chargezone is a smartphone charging media company with brand focus advertising.When sponsored and wrapped with your clients brand, it could either be used as a free service or for generating revenue while improving your customers mobile experience and further developing your relationship with your on-the-Go customers by promoting any existing products like clients products, discount vouchers on smartphone,  tickets on smartphones, mobile phone payment or android/ iPhone apps on mobile phones. The new, innovative idea would further help with effectively exposing your clients product ranges and further promote any services .


http://www.cellular-solutions.co.uk

An  innovative integrated business communications company that specializes in business mobile and cellular solutions for both small and large corporations.


http://www.chargezone.co.uk
The smartphone charging media company with brand focus advertising
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mobile charging station or Branding opportunity

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Phone Charging Station: A Growing Tidal Wave of Opportunity

While mobile advertising is still a small category representing only $561 million in 2010,
a minuscule percentage of total advertising expenditures, it is one of the fastest-growing
categories with a projected growth rate of 27 percent a year for the next five years.1 As
text messaging use continues to rise, especially in Europe and Asia where text messaging
is used by over 80 percent of subscribers, mobility marketing is taking off.
It’s still unclear exactly how mobile users will embrace advertising. Sixty-six percent
of users say that advertising on this media is annoying.2 Other marketers say they have
success with mobile text messaging if the message is short, targeted, relevant to the user,
and interactive with a call to action. For example, a shopper at a local mall that receives
a message for a discount at her favorite store is likely to appreciate a personal text to
receive 20 percent off on purchases that day. Restaurants and nightclubs might offer customers
a free drink. A consumer product company might offer a coupon for a free trial
when the consumer is asked to enter a special promotion code. Or a music artist or store
could offer a free ringtone or music download.
As marketers experiment with different types of advertising, a combination of text
messaging and promotion might just be the key. If 47 percent of online users participate
in online contest or sweepstakes, and 31 percent use online coupons, then mobile users
may embrace it too.

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The Public Smartphone Charging Media  with Brand Focused Advertising




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How Companies Use Mobile Phones to compete and Drive Business

Mobile Phone the Game Changer!

Consumers want to access brands through alternative channels and mobile phones are
quickly becoming the preferred choice for communication. Most people don’t leave
home without their mobile phone, which often functions as a television, radio, CD player,
camera, and computer. It’s easy to see why mobility marketing is on the minds of
marketers everywhere.
Several factors are converging to create the perfect storm driving mobile adoption.
Mobile devices are smaller, faster, and have robust functionality. Pricing for service, both
phone and data, has dropped significantly. Creative and interesting applications are one
of the biggest factors driving mobile adoption. And of course, social networking is the
fuel that speeds interest in applications as people are eager to share “the next big thing”
with friends and family.




How Companies Use Mobile Phones to compete and Drive Business

Mobile devices are also a great way for companies to provide education and training relevant
to the user. I worked with a company that delivered bite-sized training over mobile
phones as a way to stay connected to their sales force and deliver product training. A
question with three multiple choice answers was served to the salesperson’s mobile
phone. The user selects an answer and is told if it’s right or wrong. It then displays the
answer and serves up the next question. For salespeople who find it difficult to schedule
time for online learning, this was a great mechanism to deliver training on the morning
commute or while waiting in a client’s lobby.
John Edwards used mobile marketing heavily during his presidential campaign run.
At events and rallies, he would invite people to pull out their cell phone and asked them
to enter a short code. His campaign organizers could then add the mobile numbers to
their campaign list and text messaging network. Edwards was able to raise thousands of
dollars using mobile marketing as a tactic to connect with his endorsers.
As you evaluate new methods of marketing to tap into the power of this media, it
would be wise to examine new applications and their use among your target audience.
For example:
With Shop Savvy, a phone is now a bar code scanner that can be pointed at any item
to receive a price comparison from nearby retailers as well as online retailers. This application
combines brick and clicks comparison shopping and urges businesses to find
another value proposition besides “low price.”
Mint Financial Services lets you manage your entire financial portfolio by tapping

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The Public Smartphone Charging Media  with Brand Focused Advertising



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Making Giving an Integral Part of your Business Model while Promoting your Brand.

Follow @chargezone Making Giving an Integral part of your Business Model for Smartphone Uses . 

Give back a free service to the public as part of your smartphone strategy (business model) while promoting your brand.

Companies must recognize that the mobile revolution is more than just an additional sales channel or one more place to advertise. It involves fundamental changes in consumer behavior at all levels, and it changes and heightens expectations of customers.
The ultimate impact of this global phenomenon called Mobile or Smartphone will be bigger than the impact of television or the personal computer. It is everywhere, it is personal, and it is always on.




As mobile grows in all parts of the world, it is also affecting companies and brands in all categories. This is especially true in luxury brands, some of which may have waited along the digital sidelines until the capacity arrived to electronically replicate the luxury brand experience.
The reality is that, with all customers going mobile, luxury brands will be expected to enter that environment in one way or another.

No matter the brand, every company in every category will have to find its own play in mobile, because their customers, no matter the demographic, are there. Untethered consumers become totally empowered with features and functions that companies are making available to them via smartphones,

Businesses will also conduct research to determine what mobile customers want.
• As network speed increases, features will be more easily accessed and used.
• App developers will continue to innovate.
• People will see others using functions they don’t have and inquire about them.
• Customers will see the added value of using apps and mobile web features to make their lives easier.
• More businesses will enter the market to keep up with their competitors’

It would help your company focus on it's mobile business goals while following and engaging your customers.
Your company would also find solutions that drives engagement and provides value by giving back a free service to the public as part of your business model while promoting your brand.


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The Public Smartphone Charging Media  with Brand Focused Advertising

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8 Steps to Help You and your business Set Up, Launch, and Run a Mobile Media Campaign

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A Step-by-Step Action Plan to Help You and your business Set Up, Launch, and Run a Mobile Media Campaign

Mobile media is here to stay, just like social media. It is an entirely different animal compared to traditional media and if you ignore that fact, you are setting yourself up for failure.

Consumers want to engage with you via mobile media which would give them that opportunity.
Why don't you get your campaign started today and  Don’t wait for your competitors to go deep on mobile media.

The Chargezone public charging station is a very effective way to Launch, and Run your Mobile Media Campaign.When the public charging station is sponsored and wrapped with your brand, it could either be used as a free service or for generating revenue while improving your customers mobile experience and further developing your relationship with your on-the-Go customers by promoting any existing products like discount vouchers on smartphone, tickets on smartphones, mobile phone payment or android/ iPhone apps on mobile phones. The new, innovative idea would further help with improving your product ranges and further promote any services.

Step #1: Design a Mobile app or compatible Website
Step #2: Analyse and Watch How Your Competitors Are Using Mobile Media
Step #3: Get invovled and Start Using Mobile Media
Step #4: Read and Analyse Everything You Can About Mobile Media
Step #5: Add Your Business on Location-Based Apps
Step #6: Run a Mobile Ad Campaign
Step #7: Create a QR Promotion
Step #8: Integrate the Program into Your Overall Marketing Program
Step #9: Test and Track Your Results

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The Public Smartphone Charging Media  with Brand Focused Advertising

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Why the Large Screen on iPhone 5?

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Apple Employees Test iPhone5 With Larger Screen.

Apple has two big-screen iPhones in use internally, reports 9to5Mac.
They're called N41AP (5,1) and N42AP (5,2).
In English:
Both phones sport screens that measure 3.999 inches diagonally.
Not only is the screen larger, but more pixels will appear in the display, making for a new resolution of 640 x 1136. Instead of blowing up the image, there will simply be more image to see.
The new phones are the same width as current models, but they're slightly longer, measuring 3.484 inches tall.

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The Public Smartphone Charging Media  with Brand Focused Advertising

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Facebook mobile phone takes on Apple and Google!!

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The Public Smartphone Charging Media  with Brand Focused Advertising
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A Radical Change That Could Lead To Loads Of New iPhone Users

Apple Is Making A Radical Change That Could Lead To Loads Of New iPhone Users using PAY AS YOU GO!

Apple is getting serious about trying to dominate the prepaid or Pay as yo GO phone market.
The Wall Street Journal reports that Sprint's Virgin Mobile will start selling a prepaid iPhone on July 1, making it the second carrier in the United States to do so and the first carrier with national reach.
Cricket Communications announced last week that it would start selling prepaid iPhones on June 22.
Apple's partnership with Sprint will likely do much more to expand the iPhone's reach. As the Journal points out, Cricket is a regional network that covers just 60 million people while Virgin Mobile is national and covers 278 million people.

There's no word yet on how much Virgin Mobile will charge for the iPhone and the plan. Cricket charges $399 for an 8 GB iPhone 4 and a set price of $55 each month for unlimited talk, text and data. That price range, combined with Virgin Mobile's reach, could convince many Americans to pick up an iPhone who might otherwise be apprehensive about signing a two-year contract

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The Public Smartphone Charging Media  with Brand Focused Advertising

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Is Mobile Media (Smartphone) Right for your business and How you can Make Money

Follow @chargezone Is Mobile Media (Smartphone) Right for your business and How you can Make Money

The Impact of Mobile MediaTo give you a sense of just how widespread mobile media is, consider this—out of 6.6 billion people on earth, 5.1 billion of them own a toothbrush. 5.0 billion of them own a cell phone.

STEPS:

Increase your brand loyalty while effectively promoting your brand
Attract new customers to your business
Drive existing customers to frequently come back
Distribute coupons in an inexpensive way
Get customer feedback about a new product or service
Cross-promote one part of your business with another part
of your business
Differentiate your brand from your competitor’s brand and be the bench mark

Mobile Media FactsAccording to a recent report by Burson-Marsteller:

• The average iPhone user only spends 45% of his or her time making voice calls. The rest is spent browsing the Web or using applications.
• By 2011, 99% of mobile phones will be data-capable.
•  In 2012, shipments of smartphones will exceed shipments of PCs.
• 42% of mobile browser use is for social networking and 48% is for conducting searches.
•  The growth rate of the iPhone is 10 times faster than the grow rate of AOL.

How Businesses Are Using Mobile Media to Connect with Customers

1. Mobile Websites and Smartphone Apps
2. Branded Public charging kiosk (chargezone.co.uk)
3. SMS and Bluetooth Marketing
4. Mobile Ads
5. QR Codes
6. Smartphone Payment services

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The Public Smartphone Charging Media  with Brand Focused Advertising

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