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Making Giving an Integral part of your Business Model for Smartphone Uses .
Give back a free service to the public as part of your smartphone strategy (business model) while promoting your brand.
Companies must recognize that the mobile revolution is more than just an additional sales channel or one more place to advertise. It involves fundamental changes in consumer behavior at all levels, and it changes and heightens expectations of customers.
The ultimate impact of this global phenomenon called Mobile or Smartphone will be bigger than the impact of television or the personal computer. It is everywhere, it is personal, and it is always on.
As mobile grows in all parts of the world, it is also affecting companies and brands in all categories. This is especially true in luxury brands, some of which may have waited along the digital sidelines until the capacity arrived to electronically replicate the luxury brand experience.
The reality is that, with all customers going mobile, luxury brands will be expected to enter that environment in one way or another.
No matter the brand, every company in every category will have to find its own play in mobile, because their customers, no matter the demographic, are there. Untethered consumers become totally empowered with features and functions that companies are making available to them via smartphones,
Businesses will also conduct research to determine what mobile customers want.
• As network speed increases, features will be more easily accessed and used.
• App developers will continue to innovate.
• People will see others using functions they don’t have and inquire about them.
• Customers will see the added value of using apps and mobile web features to make their lives easier.
• More businesses will enter the market to keep up with their competitors’
It would help your company focus on it's mobile business goals while following and engaging your customers.
Your company would also find solutions that drives engagement and provides value by giving back a free service to the public as part of your business model while promoting your brand.
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The Public Smartphone Charging Media with Brand Focused Advertising
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